ODE
Turned a natural aperitif into a complete aperitivo moment.
CHALLENGE
ODE had created a modern aperitif moment: a bottle, a glass, ice, friends, a balcony, the beginning of an evening. The missing piece was food. A snack that could match the drink in taste, design and quality.
BIG IDEA
Our idea was to create the first EVOO chip: oven-baked potato, extra virgin olive oil powder and sea salt, made to pair naturally with ODE. The flavour system followed a simple and intuitive logic: a lighter yellow version with fresh olive oil and sea salt, and a red version with Piment d’Espelette and toasted smoked chili. The shape followed the ODE bottle language.
RESULT
A snack and packaging system designed to complete the ODE aperitif moment.
-
Yellow EVOO chip with fresh olive oil and sea salt
-
Red EVOO chip with Piment d’Espelette and toasted smoked chili
-
Oven-baked potato chip concept
-
Custom chip shape inspired by the ODE bottle
-
Two packaging directions
-
Table-ready snack experience
-
Extension from drink to full aperitif moment
The ODE Moment
A bottle on the table. Ice in the glass. Friends on the balcony.
ODE is not only a drink. It is the beginning of an evening and the snack had to feel like part of that world.
Worlds First EVOO Chip
Chips are one of the ultimate comfort elements of an aperitivo moment. The idea was to create a lighter, cleaner version for ODE: oven-baked potato, EVOO powder and sea salt, with a fresher olive oil aroma than a classic fried chip could deliver.
During the tasting process, most chips felt too oily, too heavy or too loud for the natural world of ODE. The clearest flavour match was also the simplest one: citrus and olive oil.
That became the base: a natural chip built around potato, fresh olive oil aroma and sea salt. Clean, elegant and made to complement the citrus, herbs and delicate bitterness of ODE.
Yellow and red. Pure and warm.
The yellow version kept it minimal: EVOO and sea salt.
The red version extended the same Mediterranean logic with Piment d’Espelette and toasted smoked chili. Warm, slightly sweet, lightly smoky and built to enhance the aperitivo feeling without overpowering the drink.
Form Follows ODE
A chip shape developed from the bottle language. Round, minimal and cut at the base, designed to feel like part of the ODE world.
Packaging as Table Object
No torn chip bag on the table.
We developed two packaging directions: one as a serving object that opens directly at the table, and one as a clean sliding box that feels closer to the bottle, the label and the ODE world.
For the final product world, we continued with the sliding box: calmer, more precise and more complementary to the bottle. The chips become part of the aperitif moment without competing with the drink itself.
